SECRETIVE SHEIN WAS UNEXPECTED BENEFICIARY OF TRUMP’S TRADE WAR AND INNOVATIVE MOBILE-BASED ORDERING
March 24th, 2022
China's fast fashion cross-border e-commerce fashion retailer Shein is little known within China but its profile overseas continues to rise, with Reuters reports estimating the company may have generated about Chinese Yuan Renminbi CNY100 billion (USD15.7 billion) in revenue in 2021 as the Covid-19 pandemic shifted global consumption online. (1)
Internet data tell the story: In May 2021 and again in January 2022, Shein app downloads exceeded those of international e-commerce giant Amazon, according to Chinese-language news daily BJ News noted. In December 2021, ...
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