SECONDARY PACKAGING SERVES PRIMARY PURPOSE FOR COSMETICS BRANDS
October 1st, 2012
BY MJ DESCHAMPS
DESPITE its name, secondary packaging undoubtedly plays a primary role in the cosmetics and personal care industry: aside from holding and protecting primary packaging during transportation and handling, these boxes, containers and bags all have the important first role of attracting consumers. And in an industry where product image is crucial to a brand, secondary packaging can make a lasting impression.
"Our customers are asking more and more for something that is different, or has a clever opening to wow their consumers when seeing the ...
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