SECONDARY PACKAGING ADVANCES GIVING PERSONAL CARE PRODUCT COMPANIES A MARKETING EDGE
February 8th, 2015
IN the highly competitive cosmetics and personal care market, producers of secondary packaging are creating ever more advanced, innovative shapes and decorations to attract consumers. Whether it conveys a message of sustainability, luxury, or simplicity - secondary packaging continues to play a crucial role, often communicating multiple ideas and emotions to consumers in an instant.For instance, South Africa-based Mondi Group is working with its cosmetic and personal care clients on secondary packaging focusing particularly on decoration, cost-reduction, ...
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