SECONDARY PACKAGERS COMBINE OFFER ALLURING GLIMPSES OF PRODUCTS TO ATTRACT ONLINE SALES
February 1st, 2016
Boxes are not known for their excitement, but personal care product companies are making secondary packaging more alluring by designing them to give consumers an enticing glimpse of the goods inside. They are also using their collective imaginations to create aesthetically desirable mixes of different materials and textures, maybe combining these with visually arresting spatial design.
Indeed, so-called ‘reveal’ packs in particular are in demand, Ian Bason, sales development manager for UK-based packagers Pollard Boxes Ltd told Soap Perfumery & ...
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