SCANDINAVIAN CLOTHING SIZING IS ERRATIC SAY RESEARCHERS
April 1st, 2009
BY KEITH NUTHALL
A STUDY coordinated by Norway's National Institute for Consumer Research (SIFO) has concluded a common European clothes sizing standard would help consumers, after its research found labelled sizes erratic. Assessing clothes in Norway, Sweden and Finland, the institute especially found "great variation in sizes of women's clothing." Its report said: "Less than 1% of the survey respondents could always use the same size. The majority of women (65%) say that they find big size differences between different labels or stores, whereas ...
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