SAUDI ARABIA’S GROWING HOT COUNTRY WORKFORCE BUYS MORE DEODORANT
June 1st, 2017
SAUDI Arabia’s hot and humid desert climate has made it a high-priority higher income market for international deodorant brands. With temperatures regularly exceeding 45 degrees Celsius in the summer and 30 degrees in the winter, staying fresh all day is a social necessity. Recent growth in the market, however, has been fuelled by other factors including an increase in employment and consequently, greater attention to hygiene and appearance.
According to Euromonitor International, the deodorant market in the kingdom registered a growth of 2% in 2016 compared ...
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