SAUDI ARABIA: DESERT CLIMATE CREATES STEADY DEMAND FOR HAIRCARE PRODUCTS
June 1st, 2017
WITH a climate that leaves consumers constantly battling with dry and frizzy hair, and with a sizeable population of 32.6 million people, Saudi Arabia has become a strategic destination for haircare brands. Despite the deceleration of economic activity over the last year and tighter liquidity, the Kingdom’s haircare market experienced moderate growth in 2016 compared to 2015, increasing 1% in value terms to reach Saudi Arabian Riyals SAR2.9 billion (USD746.4 million), according to market researcher Euromonitor International.
“Saudi Arabia’s haircare market ...
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