SAUDI ARABIA

BY PAUL COCHRANE, in BeirutSaudi Arabia is the Middle East's largest economy and, as a result, the biggest market for cosmetics, toiletries and perfumes, estimated at US$1.2 billion last year, according to the Saudi-American Business Council. With the birth rate at 3% growth a year, one of the highest in the world, and the population doubling every 25 years, companies expect significant growth in the near future as this young population ages.Changes in the retail environment are also boosting sales, with a move away from local pharmacies to drugstores and chains. ...


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