SANTILLANA SAYS IT IS PREPARING FOR INTERNATIONAL DIGITAL COMPETITION
October 1st, 2010
BY PAUL RIGG
THE SPANISH book trade is preparing for unexpectedly fast growth in digital sales, LIBER, the international book fair for the Spanish speaking world has been told. Iría Álvarez, trade manager at Santillana, one of Spain's largest publishers, told delegates at the show in Madrid yesterday (Thursday), "With ebooks expected to take 14% of the US and 7% of the UK market in 2012, the transition is a going to be lot more rapid than we thought." Indeed, the arrival of large electronic distributors in Spain such as Amazon and Apple will force ...
Full access to this article can be arranged with permission from the client that first ordered it. Please contact us to request access. Entries are uploaded to our archive at least one year after being published by a client – free access is restricted to International News Services journalists for background research only. The article date indicates when copy was filed to a client, not when posted to this archive. Upon client requests, International News Services will remove such articles from the archive or not upload them in the first place. They are included to demonstrate the breadth of topics undertaken by the agency and also to help promote clients’ coverage.