RUSSIA’S RECESSION FORCES CONTRACTION IN PERSONAL CARE PRODUCT SALES, BUT OUTLOOK FOR 2016 IS MORE POSITIVE

A year after the Russian rouble suffered its worst single-day drop in exchange rate value in 16 years, Russians are more cautious about buying cosmetics and are showing a tendency to downgrade to cheaper products or seek out sales items. Experts are expecting increased competition in these lower cost segments in the coming years, as well as growing consumer interest in local brands and natural cosmetics.  “There has been a noticeable redistribution of consumers between different price segments on the market,” said Tatiana Puchkova, board chairman of the ...


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