RUSSIA TO BECOME NUMBER ONE WORLD MARKET FOR SUPER PREMIUM FRAGRANCES
February 1st, 2013
RUSSIA is now the world’s highest value market for super premium fragrances, in a development that appears to reflect the fabulous wealth of the burgeoning Russian middle and upper class.The price of premium fragrances ranges wildly. At the top end, the latest super premium fragrance from Giorgio Armani (Armani Prive La Femme Bleue) is limited to only 1,000 bottles, and retails in Moscow with a price tag of around USD600 for a 100ml bottle. At a level a little below that – but still firmly in the premium category, said Anna Dycheva-Smirnova, who organises the ...
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