RUSSIA AND EASTERN EUROPE OFFERS LUCRATIVE, YET DEMANDING CAR LEASING AND RENTAL MARKET

BY ALAN OSBORN RUSSIA and eastern European countries will be eager consumers of car rental and company fleet leasing services in the next few years but would-be players in these markets should know that a slew of administrative problems, supply delays and tax complications may await them. What are the trade-offs? And, what kind of growth rates are being talked of here? ALD Automotive, the operational leasing and fleet management business of the giant Société Générale (NOTE: ACUTE ACCENTS OVER ALL THE 'E's EXCEPT THE LAST) Group of France and the number one ...


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