RISK PERCEPTION CONFERENCE

BY ALAN OSBORNHOW can insurers and governments effectively manage "risk"? The usual way is to base policy on scientific evidence of the probability of an outcome. But this is no longer adequate - it is the perception (last word in italics?) of risk that matters. So concluded speakers at a European Union (EU) sponsored conference on risk perception held in Brussels this month December and attended by senior figures from politics, science and the food business."It is increasingly clear that risk perception plays an equally important role in the mechanics of risk ...


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