RISING INCOME LEVELS AND STRONG GROOMING TRENDS DRIVE UP SOUTH AFRICAN PERFUME SALES

SOUTH African fragrance sales are growing swiftly. Research released by Euromonitor International in April 2016 entitled ‘Fragrances in South Africa’ showed a market more than doubling from South African rand ZAR5.288 billion (USD423 million) in 2010 to ZAR11.505 billion (USD923.4 million) in 2015. This was driven by South Africa’s growing middle-class supporting strong sales growth for both mass and premium fragrances. Price and label positioning differentiate the mass and premium markets with South African-sold mass fragrances rarely carrying a ...


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