RIGID PLASTIC PACKAGING – CAN IT BE EFFECTIVE, COST-EFFECTIVE AND ECO-FRIENDLY?

BY MJ DESCHAMPS RIGID plastic packaging is usually designed for optimum stiffness and impact performance, but its strict requirements for durability have traditionally ruled out the most eco-friendly materials in its manufacture - however, that is all about to change. With global demand for it rising alongside increasing environmental awareness, many manufacturers and retailers are moving towards greater sustainability, integrating both effectiveness and environmentalism in their rigid plastic packaging. Pira International, the UK-based consultants and ...


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