RFID AND LABELLING BRIEFING HIGH TECH LABELS BECOME MORE EFFECTIVE AND MORE UBIQUITOUS

BY LEE ADENDORFF BEING label conscious these days means more than consumers recognising brands or retailers and manufacturers complying with legislation at the point-of-sale. Labels - be they hangtags with mobile barcodes, labels directly printed onto a garment, or a chip sewn into a care label - now represent a fundamental piece of the production process that can be leveraged to save money and increase sales. But, while technical developments in printing such as the tag-less phenomenon of back label printing on t-shirts and underwear that increase per unit ...


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