REUSABLE FEMININE HYGIENE PRODUCTS CHALLENGE TRADITIONAL MARKET
June 1st, 2016
Innovative reusable feminine hygiene products have recently gained popularity amongst women, and experts say this segment is poised to challenge the traditional disposable product industry worldwide.
The global retail sales of panty-liners, tampons and pads in 2015 were USD30 billion, up from USD29 billion in 2014 – a growth rate of 3.5%, according to Svetlana Uduslivaia, head of tissue and hygiene at UK-based market research firm, Euromonitor International. And while alternative feminine hygiene products are not currently part of Euromonitor’s official ...
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