RETAILERS BENEFIT FROM QUALITY PRIVATE LABEL DRINKS REPUTATION
May 1st, 2010
BY ALAN OSBORN, KARRYN MILLER, WANG FANGQING and GAVIN BLAIR
What's the attraction of drinks own brands or private labels for the retailers? After all, if consumers are happy with commercial 'national' brands - then retailers can make money. "They exist because supermarkets are trying to build their supermarket values and their own relationship with their customers," says Richard Hall, chairman and founder of the international food and drink consultants Zenith International. "There's also a straight economic driver for supermarkets to have their ...
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