RESEARCHERS SAY SWITCHING WARNING IMAGES BOOSTS EFFECTIVENESS
February 1st, 2007
BY MONICA DOBIEHEALTH warnings on cigarette packaging are more effective if they are updated and regularly changed according to study published in the American Journal of Preventive Medicine. Researchers from an independent International Tobacco Control Policy Evaluation Project (ITC) analysed data from surveys taken between 2002-2005 of 15,000 adult smokers in Britain, Canada, the US and Australia. They found declining responses from the same smokers to a warning, approximately two months before new British warnings were implemented, and then at six, 18 and 32 ...
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