REGULATORS CRACKING DOWN ON GREENWASHING WORLDWIDE
September 21st, 2023
Consumers worldwide increasingly seek out climate and environmentally friendly products, including paints, and industry is meeting this demand with a range of more sustainable products that they flag with green claims, such as carbon neutral or zero organic compounds (VOC). However, paint makers need to ensure they can prove those claims because regulators are cracking down on greenwashing.
The March 22 proposal for a European Union (EU) ‘green claims directive’ (1), currently before EU legislators, seeks to prevent greenwashing in the 27-country bloc by ...
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