REFUGEE MOVEMENTS CREATE NEW KNITWEAR MARKETS – BUT THEY ARE HARD TO TAP
June 8th, 2014
MOVEMENTS of refugees can involve millions of people – all of whom are potential consumers – but tapping their purchasing power can be difficult for knitwear companies, even though their products are clearly useful for displaced people in poor accommodation.The conflict in Syria has forced 2.5 million refugees to flee to the neighbouring countries of Lebanon, Jordan and Turkey. While this might suggest a burgeoning sub-economy, such an influx of Syrian refugees has not however led to spikes in retail sales of clothes. Rather the refugees and the Syrian ...
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