RECESSION RIMES WITH EMOTION FOR LUXURY BRAND HEAVYWEIGHTS, CONFERENCE HEARD
November 1st, 2010
BY FLORENCE LABEDAYS
LUXURY brand heavyweights, including from the personal care product sector, agreed at an International Herald Tribune 'Heritage' luxury conference that during economic recessions, authenticity and emotion are the keys to customers' hearts... and purses.
Customers learned that "man can cheat, it generates anxiety and people buy on emotion," said Stanislas de Quercize (NOTE - SPELLING IS CORRECT), Chief Executive Officer of Paris-based Van Cleef & Arpels. Patrizio di Marco CEO of Gucci, the maker of Flora and Guilty perfumes, ...
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