RECESSION PROVOKES INCREASED RELIANCE ON CHINESE MARKETS FOR HONG KONG KNITWEAR PRODUCERS
April 1st, 2009
BY MARK GODFREY
THE EMPTINESS of the Giordano store in the departures terminal at massive Baiyun International Airport outside the southern Chinese megapolis of Guangzhou suggests hard times for Hong Kong's most vaunted and ambitious apparel retailer. This is the capital of wealthy Guangzhou province after all, the manufacturing base for most of Hong Kong's garment firms.
A ubiquitous presence in country's malls, brash Hong Kong value fashion brands such as Baleno and Giordano have cornered mainland China's market for casual knitwear. Giordano had expanded ...
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