READY-TO-EAT GROWTH UNSTOPPABLE IN THAI FOOD LANDSCAPE
September 1st, 2016
Demand for ready-to-eat meals is growing continuously in Thailand on the back of drastically changing lifestyles in the kingdom. As an ever greater share of the population lives in the condominiums of Bangkok’s sprawling suburbs; rural areas turn into industrial clusters; traffic jams worsen; and more family members work outside, the retail value of ready-to-eat meals is forecast by London-based market researcher Euromonitor International to grow this year by 9.9% year-on-year to Thai Baht THB7.4 billion (USD213.4 million) after having expanding in value at a ...
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