QUEBEC ADVERTISING CASE
August 1st, 2005
BY KEITH NUTHALL and MONICA DOBIEA CANADIAN federal tobacco advertising law has been declared unconstitutional in the province of Québec for preventing tobacco company names, as well as cigarette brands, from being used to sponsor sports and cultural events. Its Court of Appeal struck down parts of the law on tobacco advertising and labeling by a 2-1 majority, leading legal experts to tell Canadian newspapers that a "JTI Tennis Tournament" would be possible, but not an "Export A Tournament." The appeal had been launched by Imperial Tobacco Canada, Rothmans, ...
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