PROMOTIONAL CAMPAIGN
September 1st, 2002
BY ALAN OSBORNA NEW campaign to promote the merits of European wines is set to open in selected off-licences and other retail outlets in the next few months following agreement by the European Commission to pay half the cost.The project, which involves spending of Pounds 3.6 million in total for all the EU countries, will stress the quality characteristics of European wines and focus on regional identification. It will also finance a study of new markets. This is in line with the policy laid down under EU's new wine market regime of encouraging a switch away from ...
Full access to this article can be arranged with permission from the client that first ordered it. Please contact us to request access. Entries are uploaded to our archive at least one year after being published by a client – free access is restricted to International News Services journalists for background research only. The article date indicates when copy was filed to a client, not when posted to this archive. Upon client requests, International News Services will remove such articles from the archive or not upload them in the first place. They are included to demonstrate the breadth of topics undertaken by the agency and also to help promote clients’ coverage.