PROMOTIONAL CAMPAIGN

BY ALAN OSBORN
A NEW campaign to promote the merits of European wines is set to open in selected off-licences and other retail outlets in the next few months following agreement by the European Commission to pay half the cost.

The project, which involves spending of Pounds 3.6 million in total for all the EU countries, will stress the quality characteristics of European wines and focus on regional identification. It will also finance a study of new markets. This is in line with the policy laid down under EU's new wine market regime of encouraging a ...


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