PRODUCT LAUNCH – JAPAN: SUNTORY’S PEPSI SPECIAL

November 1st, 2012

BY WANG FANGQING, IN SHANGHAI Suntory's Pepsi Special Category - soft drink, Japan Available - From November 13 Location: Japanese retailers Price: JPY150 (USD1.90) per bottle (490ml) Distribution-Suntory Holdings Limited Suntory has introduced a Pepsi Special (PS) product in Japan to meet the growing demand for healthy foods in this market. The new coke features the dietary fibre dextrin that is supposed to aid slimming by reducing fat intake from foods, according to Suntory. PS has also been approved by Japan's ministry of health, labour and welfare to ...


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