PRODUCT LAUNCH – JAPAN: SUNTORY’S PEPSI BLACK
May 1st, 2012
BY WANG FANGQING, IN SHANGHAI
Suntory's Pepsi Black
Category - Soft drinks
Available - From Tuesday, June 19
Location - Japan
Price - JPY140 (USD1.76) per 490ml bottle
Distribution - Suntory Holdings Limited
Beverage giant Suntory - Japan's only distributor for Pepsi beverages is adding soft drink 'Pepsi Black' to its existing lineup next month. Similar to Pepsi Dry, which was launched a year ago, Pepsi Black also follows the trend of reduced sweetness - with 50% less sugar than regular Pepsi, and enhanced with lemon flavor, to cater to adult tastes, ...
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