PRODUCT LAUNCH – JAPAN: SUNTORY’S MEDITERRANEAN GRAPEFRUIT COCKTAIL-LIKE BEVERAGE
April 1st, 2012
BY WANG FANGQING, IN SHANGHAI
Suntory's Mediterranean grapefruit cocktail-like beverage
Category - juice, non-alcoholic
JAPANESE beverage giant Suntory is set to add a brand new flavour - 'Mediterranean grapefruits' - to its popular line of non-alcoholic cocktail-like beverages "Chuhai Taste", which was introduced last October.
The fruity flavour will hit the market nationwide on May 22, following the introduction of re-invented versions of the line's existing three varieties: 'salty dog', 'gin lime' and 'cassis orange'. Priced at JPY122 (USD1.4) ...
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