PROCTER & GAMBLE FAILS TO SQUASH SPANISH TRADEMARK REGISTRATION
July 1st, 2009
BY KEITH NUTHALL
AMERICAN cosmetics giant Procter & Gamble has failed to persuade the European Court of Justice (ECJ) to block the registration of a trademark proposed by a Spanish competitor. Laboratorios Alcala Farma wants European Union trademark rights to a disc-and-two-strikes sign, for cosmetics, perfumes and pharmaceuticals, which could be read 'Oli'. Procter & Gamble fears confusion with its Olay brand. However, the visual appearance of the two marks is very different said the court and so "there is no likelihood of confusion."
ENDS
AMERICAN cosmetics giant Procter & Gamble has failed to persuade the European Court of Justice (ECJ) to block the registration of a trademark proposed by a Spanish competitor. Laboratorios Alcala Farma wants European Union trademark rights to a disc-and-two-strikes sign, for cosmetics, perfumes and pharmaceuticals, which could be read 'Oli'. Procter & Gamble fears confusion with its Olay brand. However, the visual appearance of the two marks is very different said the court and so "there is no likelihood of confusion."
ENDS
Full access to this article can be arranged with permission from the client that first ordered it. Please contact us to request access. Entries are uploaded to our archive at least one year after being published by a client – free access is restricted to International News Services journalists for background research only. The article date indicates when copy was filed to a client, not when posted to this archive. Upon client requests, International News Services will remove such articles from the archive or not upload them in the first place. They are included to demonstrate the breadth of topics undertaken by the agency and also to help promote clients’ coverage.