PRIVATE LABEL RETAILERS AND SUPPLIERS FOCUS ON QUALITY TO GET A HEAD-START OVER BIG BRANDS
January 1st, 2016
PRIVATE label brands for cosmetics and personal care products are attracting consumers with an increasingly wide range of offerings that stress their value-added nature, as well as affordable prices. Reflecting private labels’ innate reliance on quality and function rather than image, manufacturers supplying these products have been especially focusing on using scents to add value, from traditional florals to more adventurous notes. They are also creating more sophisticated ranges of products, offering a variety of bath, skin care, and cosmetics items offering ...
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