PRIVATE LABEL FOOD SALES BECOME INCREASINGLY POPULAR WORLDWIDE
May 1st, 2010
BY KARRYN MILLER, ALAN OSBORN, RAGHAVENDRA VERMA, WANG FANGQING and KEITH NUTHALL
PRIVATE label (or own brand, as it is known in the UK) is an increasingly popular way for food retailers to sell their products worldwide. Not only does it given them more control over costs and quality, it allows them to market their own brand whilst making sales. The practice has been long established in Europe, is increasingly popular in the USA and emerging markets are starting to catch on too.
Indeed, New Jersey, USA-based food marketing customer service expert Dr Richard ...
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