PRIVATE LABEL DRINKS SALES MAKE MAJOR PROGRESS
May 1st, 2010
BY KARRYN MILLER, ALAN OSBORN RAGHAVENDRA VERMA and WANG FANGQING
Private label drinks sales in supermarkets worldwide are no longer the poor relation of commercial 'national' brands - cheap drinks for consumers caring little about taste and brand image. A good place to examine this trend is the USA, whose private label offerings have often lagged behind those in Europe. These days American retailers are aggressively promoting their own labels and seeing sales soar. "In [US] supermarkets, store brands reached a historic high of 23.7% market share in ...
Full access to this article can be arranged with permission from the client that first ordered it. Please contact us to request access. Entries are uploaded to our archive at least one year after being published by a client – free access is restricted to International News Services journalists for background research only. The article date indicates when copy was filed to a client, not when posted to this archive. Upon client requests, International News Services will remove such articles from the archive or not upload them in the first place. They are included to demonstrate the breadth of topics undertaken by the agency and also to help promote clients’ coverage.