PREMIUM SHAMPOO SALES EXPANDING IN CHINA
July 1st, 2010
BY WANG FANGQING
THE BATTLE to prosper from China's shampoo market is slowly shifting from the low-end market to the premium market, which holds huge potential for both domestic and foreign companies.
A key new entrant is the Paris-based L'Oréal Group, which launched a series of hair-care products in September 2009, targeting retailers in major Chinese cities, including Beijing, Shanghai, Guangzhou and Chongqing.
Sold under the L'Oréal Paris brand, the series includes shampoo, hair-care essence and hair masks with price tags ranging from Chinese Yuan Renminbi ...
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