PREMIUM ICE CREAM
March 1st, 2003
BY SWINEETHA DIAS WICKRAMANAYAKA
INDIA'S Hatsun Agro Product Ltd has announced plans to reposition its Arun ice-creams as a super premium brand, with more cream and smoother texture, to grab more market share this summer. The company plans to invest over IND Rupees 60 million (US$1.26 million) in the new range, which will include new "fun shapes."
INDIA'S Hatsun Agro Product Ltd has announced plans to reposition its Arun ice-creams as a super premium brand, with more cream and smoother texture, to grab more market share this summer. The company plans to invest over IND Rupees 60 million (US$1.26 million) in the new range, which will include new "fun shapes."
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