PREMIUM CIGARETTE SALES TAKING OFF IN CHINA
September 1st, 2018
CHINA’S State Tobacco Monopoly Administration (STMA) aims to between 2016 and 2020 double domestic sales of premium cigarettes whose retail prices exceed Chinese Yuan Renminbi CNY200/carton of 10 packs (USD29.10), or CNY20 per pack, (‘category one’ in Chinese language), compared to 2011-2015 sales.
The target has been underpinned by a growing demand for more expensive cigarettes in China, although such an increase is not – however – a long standing trend. While in 2017, China sold about 10.6 million cases of higher end cigarettes (priced at CNY18 per ...
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