POTENTIAL FOR GROWTH IN USA PLUS SIZE MARKET
June 1st, 2010
BY ALYSHAH HASHAM
Given to have plus-size clothing lines to sell, you need plus-size consumers, it is maybe not a surprise that the American market for these clothes is of critical importance. The USA's National Center for Health Statistics reports that 60% of women and more than two-thirds of adults in the USA's 304 million population generally are now overweight. Furthermore, one third of the adult population is obese - a number that continues to grow. And, although the US apparel market contracted during the recession, (falling from US dollar USD34.6 billion ...
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