PORTUGAL WINE PROMOTION
September 1st, 2004
BY KEITH NUTHALLTHE EUROPEAN Commission has announced that it will spend Euro 855,000 on promoting the sale of Portuguese wine in USA, Canada, Switzerland, Norway, China and Japan. The money will be combined with money from the Portuguese government and private sources, to create a total promotional budget of Euro 1.7 million, to be spent over the next three years. The programme was proposed by Portugal's G7-Grupo do Sete, which allies seven of Portugal's larger wine companies. This money will be spent on public relations, promotional or publicity measures, ...
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