PORTUGAL WINE PROMOTION
October 1st, 2004
BY KEITH NUTHALL
THE EUROPEAN Commission will spend Euro 855,000 promoting Portuguese wine in USA, Canada, Switzerland, Norway, China and Japan. The Portuguese government and private sources will also contribute to a total promotional budget of Euro 1.7 million over three years. The programme was proposed by Portugal's G7-Grupo do Sete, which allies seven large Portuguese wine companies.
THE EUROPEAN Commission will spend Euro 855,000 promoting Portuguese wine in USA, Canada, Switzerland, Norway, China and Japan. The Portuguese government and private sources will also contribute to a total promotional budget of Euro 1.7 million over three years. The programme was proposed by Portugal's G7-Grupo do Sete, which allies seven large Portuguese wine companies.
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