WHAT is the region with the highest port consumption in the world? A fair assumption would be Portugal or maybe England, but actually, it is the French-speaking Canadian province of Quebec.

Port sales in the Canadian province have exploded from 276,000 750 ml bottles in 1995, to an estimated 3 million this year.

This followed heavy marketing in the early nineties at the end of a trade dispute between the Societe(NOTE: ACUTE ACCENT ON BOTH 'E's) des Alcools du Quebec(NOTE: ACUTE ACCENT ON FIRST 'E'), (SAQ), the province's wine ...

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