PORT QUEBEC
December 1st, 2001
BY MONICA DOBIEWHAT is the region with the highest port consumption in the world? A fair assumption would be Portugal or maybe England, but actually, it is the French-speaking Canadian province of Quebec.Port sales in the Canadian province have exploded from 276,000 750 ml bottles in 1995, to an estimated 3 million this year.This followed heavy marketing in the early nineties at the end of a trade dispute between the Societe(NOTE: ACUTE ACCENT ON BOTH 'E's) des Alcools du Quebec(NOTE: ACUTE ACCENT ON FIRST 'E'), (SAQ), the province's wine and spirit monopoly, and ...
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