PONTIS SYSTEMS HELP TELCOS USE THEIR DATA TO RETAIN FICKLE CUSTOMERS IN TODAYS COMPETITIVE COMMS MARKET
August 1st, 2013
IN the global telecoms market where customers are now kings and queens, while once-dominant operators are humble stewards, only the best servants will survive. And these will be companies that offer their masters and mistresses exactly what they want – or it will be ‘off with their heads!’But in a Middle Ages court a royal steward could take time to learn the personal preferences of their monarchs – such luxuries are not afforded to mobile telcos who need to hone personal relationships with billions of clients, all at once. And those customers are fickle ...
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