POLISH DRINK VIAGUARA TOO CLOSE TO VIAGRA: EU COURT
January 1st, 2012
BY MJ DESCHAMPS
A POLISH beverage company has been banned from trade marking its energy and alcoholic drinks under its name Viaguara, after the European Court of Justice's (ECJ) General Court ruled Wednesday the name was too similar to anti-impotence drug Viagra.
The court highlighted a "risk of an unfair advantage being taken of the distinctive character or the repute of the mark Viagra."
Viaguara SA had asked the European Union trademark regulator for trademark rights in 2005, but was refused.
The court said consumers might buy the drink wrongfully ...
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