POLAND'S two key domestic confectionary players have started negotiations to launch a joint-venture, which would between them control 10 per cent of the country's robust confectionary market, one of the largest in Europe. The companies Jutrzenka and Mieszko want to compete more effectively with multinational competitors Nestle, Cadbury and Jacobs Suchard, which control 80 per cent of Poland's confectionary market. If the talks fail, Mieszko could be bought by Israel's Elite, which wants to buy 47 per cent of its shares.

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