POLISH BEER SALES SUFFER FIRST DROP SINCE END OF COMMUNISM
October 1st, 2009
BY E BLAKE BERRY
THE POLISH beer market saw a 12.5% fall in sales during the first half of this year, according to data recently released by the Union of the Brewing Industry Employers in Poland (ZPPP). That's the first drop since before the Iron Curtain fell.
Inclement summer weather, declining purchasing power and natural market stagnation all depressed sales, according to Danuta Gut-Badocha, director of the ZPPP's management board office. But the biggest problem, in her opinion, is excise tax. The government imposed a 13.6% hike in March, and there's little ...
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