POLAND PERSONAL CARE PRODUCT MARKET GROWTH STILL ROBUST AND SUSTAINED
January 1st, 2017
POLAND’S beauty and personal care market is fragmented, highly competitive and extremely price sensitive, but continues to grow faster than that of most other countries in central and eastern Europe. Poles spent about EUR3.6 billion (USD 3.85 billion) on cosmetics and personal care products in 2016, according to the latest estimates from London-based market research firm Euromonitor International. Though in Euros, that marked an annual growth of just 0.13%, in Zlotys, the local currency, the rise was 4.4%. The sector has grown for 15 consecutive years and is ...
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