PLANE SHOP
February 1st, 2004
BY PHILIP FINE
A LOW-COST American air carrier has just set up a temporary retail shop in Boston to showcase its own wares that has been designed and furnished to look like one of its aeroplane cabins. Song, the low-fare unit run by Delta Air Lines, has opened the shop on a trial basis for two months. Visitors will be able to test out in-flight entertainment options on big screen displays, sample the carrier's food and use available laptops to order airline tickets. The year-old airline is in fierce competition with chief rival JetBlue and others for Boston ...
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