PICKLES CORP PLOTS JAPAN MARKET SHARE EXPANSION
June 1st, 2010
BY WANG FANGQING
JAPAN'S leading pickles maker, Saitama Profecture-based Pickles Corp is to invest around Japanese yen JPY200 million (US dollar USD2.2 million) this year to develop its private brand products for retailers. "Our products [including pickled cabbage and pickled cucumber] will be sold in convenient stores and supermarkets," a spokesman told just-food.com. The move follows a letter to investors written in May by Pickles' CEO Yoshiro Ogino, where he revealed long term plans to grow the company's market share to 10% of the Japanese picked ...
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