PHILIP MORRIS – AUSTRALIA
November 1st, 2002
BY MONICA DOBIE
PHILIP Morris has been ordered to pay a fine in a Sydney court for violating Australia's tobacco advertising laws. Magistrate John Andrews said that the company had engaged in a "concerted campaign" to encourage teenage girls to smoke by staging a free fashion show featuring decorations with the same colours used in Alpine cigarette packaging and a video that showed Alpine packs. The tobacco firm was ordered to pay an AUS$9,000 fine and divide the cost of court fees totalling AUS $70,000 with the event organiser.
PHILIP Morris has been ordered to pay a fine in a Sydney court for violating Australia's tobacco advertising laws. Magistrate John Andrews said that the company had engaged in a "concerted campaign" to encourage teenage girls to smoke by staging a free fashion show featuring decorations with the same colours used in Alpine cigarette packaging and a video that showed Alpine packs. The tobacco firm was ordered to pay an AUS$9,000 fine and divide the cost of court fees totalling AUS $70,000 with the event organiser.
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