PERU’S ECONOMIC GROWTH IS BEING REFLECTED IN TOBACCO SALES, WITH QUALITY BRANDS GAINING GROUND. HEALTH LABELLING AND RESTRICTIONS ON SMALL-PACK SIZES AIM TO REDUCE THE LOWER-END MARKET. YET, SINGLE STICK SALES ARE INCREASING ALONGSIDE GROWING CONTRABAND.
July 1st, 2012
BY JONATHAN DYSON, IN LIMA
HIGHER value cigarette brands are gaining favour in Peru's fast growing economy even as its tobacco industry tries to counter a trend back towards illicit purchases of single sticks, for which it blames tax and anti-tobacco legislation.
Tobacco exports are meanwhile rising as Peruvian cigar brands begin to establish themselves in key foreign markets by playing on the country's tobacco heritage.
These trends are taking place during strong GDP growth: 6.9% in 2011 with 5.5% forecast for 2012. Peru was rated among 10 'Hidden Heroes' by ...
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