PERSONAL CARE PRODUCT SECTOR STRUGGLES TO MAINTAIN SALES IN UNSTABLE MIDDLE EAST AND NORTH AFRICA
January 1st, 2016
Five years since the start of the Arab uprisings in 2011, instability is still impacting cosmetics sales in the Levant and north Africa. Last year saw a slight improvement on overall sales in 2014, the year the Islamic State spread through northern Iraq and Syria, but figures are down on 2013, and the growth projected in 2010, according to figures from market researcher Euromonitor International and estimates from cosmetics companies. As a result, manufacturers are resorting to more creative marketing techniques to reach customers.
The Arab state Levant market ...
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